Audible Magic Press Release
ATI Partners with Audible Magic to Assure Content Rights in Advance of Launch of ATI’s Qtrax Ad-Supported Legal P2P Music Service
NEW YORK, New York — February 1, 2006 —
ATI, Advanced Technology Industries, (OTCBB:AVDI) announced today that it has entered into a technology partnership with Audible Magic Corporation, a leading provider of content management and identification services The agreement is in advance of the launch of ATI’s Qtrax legal P2P music listening and download service.
Qtrax will be a new type of advertising-supported P2P service offering digitized mainstream music under license from copyright holders through the integration of Audible Magic digital fingerprinting and copyright filtering services. Audible Magic services prevent users from unlawfully distributing and/or reproducing copyrighted content that has not been licensed, and provides Qtrax label partners with assurance that intellectual property owners’ rights are both respected and compensated. Files authorized for sharing by content owners will be freely transferred via the Qtrax P2P network.
“Audible Magic’s technology is integral to providing rock-solid rights protection for our content partners and undoubtedly has allowed us to expand our label relationships,” said Allan Klepfisz, Chairman and CEO for Advanced Technology Industries. “Qtrax will substantially change the way digital music is offered to consumers. Rightsholders must be properly compensated but not in all instances by the consumer. We believe that our pioneering model has the potential to create a new industry standard.We have been buoyed by the music industry’s support which is clearly indicative of a timely responsiveness to consumers’ needs.”
“We believe that Qtrax represents a novel approach to the compensation of artists and rights owners through their ad-supported P2P model,” said Vance Ikezoye, founder and CEO of Audible Magic. “The combination of our technologies and their unique network will protect the rights of content owners and provide for their compensation while facilitating and encouraging greater consumer access to creative content.”
About Audible Magic, Inc.
Audible Magic Corporation provides content management and anti-piracy services to the media and entertainment industries, as well as governmental and educational institutions. The company’s offerings utilize patented digital fingerprinting technologies and an extensive reference database of copyrighted content. Its digital technology is designed to monitor, track, manage, and in some cases filter copyrighted multimedia content in all of its forms, including radio and TV analog broadcasts, Internet and satellite streams, physical media files, as well as P2P and private network file transfers. Audible Magic has agreements with UMG (Universal Music Group), Sony Music, EMI Recorded Music, Loudeye Technologies, performing rights organization SESAC.
For more information, visit Audible Magic’s website at www.audiblemagic.com.
For more information, please contact:
Music Industry
Audible Magic Media/Analyst Relations
Sarah McMullen
McMullen & Company
310.283.7907
smcmullen@earthlink.com
About Activated Content CorporationAdvanced Technology Industries, Inc:
Advanced Technology Industries, Inc. is a technology holding company devoted to technology identification and acquisition, as well as research and development leading to commercialization of innovative products, including proprietary technologies. Through its subsidiary, LTDnetwork, Inc. (``LTD''), the Company owns a range of cutting-edge proprietary software products developed by LTD that are designed to facilitate and enhance the purchasing experience of both its own customers and those of leading Internet companies that will utilize the products under joint venture or licensing arrangements. The Company is currently focusing on the launch of LTD's innovative P2P file sharing service, Qtrax. The Company has offices in New York, New York and Melbourne, Australia. www.ltdnetwork.com and www.qtrax.com