The Orchard Licenses Catalogue To QTRAX, Industry's First Ad-Supported P2P Music Network
NEW YORK – September 7, 2006, –
The Orchard, the world’s leading digital distributor and marketer of
independent music, and QTRAX, the world’s first ad-supported
peer-to-peer (P2P) music network and a division of Brilliant
Technologies Inc. (BLLN.OB), today announced a licensing agreement that
will make The Orchard’s full catalogue available through QTRAX. The
deal extends the presence of The Orchard into the P2P space and
significantly expands the scope of QTRAX by adding the world’s largest
catalogue of independent music to its service.
“QTRAX has developed an innovative P2P music service combining the
power of viral marketing with an ad-supported revenue model that fairly
compensates rights owners,” said Greg Scholl, chief executive of The
Orchard. “By licensing our catalogue to QTRAX, we help our labels and
artists build audiences and sell music.”
Allan Klepfisz, President and CEO of QTRAX, said, “The independent
music sector continues to grow its market share exponentially and The
Orchard, with its rich and constantly growing catalogue, is better
positioned than any other company to represent this segment of the
industry. We regard our association with The Orchard as a critical
component of the success of the QTRAX business model, and we look
forward to working together to market independent music in new and
creative ways.”
About Brilliant Technologies
Brilliant Technologies Corporation is a technology holding company
devoted to technology identification and acquisition, as well as
research and development leading to commercialization of innovative
products, including proprietary technologies. Through its subsidiary,
LTDnetwork, Inc. ("LTD"), the Company owns a range of cutting-edge
proprietary software products developed by LTD that are designed to
facilitate and enhance the purchasing experience of both its own
customers and those of leading Internet companies that will utilize the
products under joint venture or licensing arrangements. The Company is
currently preparing for the launch of LTD's innovative P2P file sharing
service, Qtrax. The Company has offices in New York, New York and
Melbourne, Australia.
About The Orchard
The Orchard is the world’s leading digital distributor and marketer of
independent music, with a catalogue of more than one million tracks
representing 73 countries, thousands of labels, and every music genre.
This catalogue includes titles from multi-platinum acts such as Green
Day, Coldplay, Ray Charles, and Barenaked Ladies, as well as from
breaking bands like The Hold Steady, Bedouin Soundclash, and Immortal
Technique. The Orchard supplies all the leading legal digital music
stores and mobile operators throughout the world and markets its
labels’ catalogues for sync song placements in films, commercials, and
television shows. The company is owned by Dimensional Associates, the
private equity arm of JDS Capital Management, Inc. whose portfolio
companies also include eMusic and Dimensional Music Publishing. The
Orchard is headquartered in New York and London, with offices in 23
countries and six continents. For more information, please visit: www.theorchard.com
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