
NEW YORK, NY. (V2 Music) - V2
Music UK, the leading independent record label that is home to such artists as The Stereophonics,
Little Man Tate
and Paul Weller, and Brilliant Technologies Corporation today announced
a global agreement to make the V2 catalog available for distribution
via Brilliant's Qtrax platform. Qtrax is the world's first legal,
ad-supported peer-to-peer music service, offering music fans free
access to high-fidelity digital music files.
Beth
Appleton, Head of New Media and Business Development for V2, remarked:
'V2 acknowledges the power of P2P technology and embraces business
models that legitimise sharing music, building revenues for artists and
labels. The music industry cannot ignore the fact that this is how
music fans naturally want to enjoy and share music and we need to work
quickly to enable mass distribution of copyright material in a way that
the music fan still enjoys the experience with the artist and label
critically receiving a proportion of revenue earnt as a result of the
value of their music. The Qtrax service will provide the V2 stable of
artists with a tremendous new outlet for connecting with fans and we
are excited to be working with the Qtrax team as they gear up for
launch.
'I cannot stress enough the importance the independent label sector's
endorsement of Qtrax. In this regard, V2 UK is a critical piece of our
global licensing strategy,' stated Allan Klepfisz, Brilliant's Chairman
and CEO. 'The music industry is in an undeniable shift in focus from
traditional commercial exploitation models to business models that
promise dynamic new income streams. From the start, V2 has demonstrated
forward thinking and a keen ability to recognize innovative new
business models like Qtrax. We are truly heartened by the encouragement
and support of the independent label and music publishing communities
and we welcome V2 as one of its prominent members.
Qtrax
is the recognized leader in the ad-supported digital music arena and,
in addition to V2, boasts music from major record labels and music
publishers including EMI Music, Warner Music Group, Sony/ATV Publishing and Universal Music Publishing, as well as independents including TVT and the hundreds of labels represented by The Orchard.