DynaAd
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further technical information, and password login access
please e-mail enquiries@blln.net. |
DynaAd represents the next generation in targeted advertising
by enabling you to dynamically build and display exact
match product ads on any website / web page that
you advertise on! High profile ad serving technolgies, such
as Google AdSense, can only deliver broad, category
level text based ads and are therefore limited in their effectiveness.
By implementing a DynaAd solution, along with your existing
product data, enables you to deliver highly targeted,
graphically rich, exact product match ads as
opposed to broad, category level text based ads. DynaAds can
be deployed across an entire website with only a single line
of code!
"Relevance is what matters to users. That's
what determines more than anything else whether a user follows
an advertiser's link."
Source: David Krane (Google
spokesperson) - March 2003
Figure 1 - The example above shows a product level DynaAd
matching the product on the webpage
with real-time price data and image.
How DynaAds can help your businesses:
- Advertising and Media companies - With DynaAd,
advertising and media companies can request a far greater
CPC (Cost per Click) from their clients as DyanAds are far
more relevant and highly targeted to the website they appear
in.
- Websites selling ad space - There is much higher
chance that internet users will click on a DynaAd over traditional
'category' ads, thereby increasing advertising revenue to
your website. You're also enhancing your visitors browsing
experience by ensuring that ads are relevant to your website's
content.
- Businesses wishing to advertise - With DynaAd,
you can be certain that your ads will be displayed on webpages
that are relevant or complement your advertised products
and services. This means there is a higher chance that you
are reaching out to your target market and driving traffic
to your website.
Technical Overview
DynaAd is a simple to implement, high performance, highly
flexible and robust Web Application that enables a business
to place dynamically generated images (advertisements) on
other websites. The advertisements' content can be generated
in real time based on information that is extracted via the
Page Query Web Service from the actual
page that the advertisement is residing on, meaning highly
targeted content is delivered 'on the fly'.
A single, standardized HTML image tag is all that is required
on as many pages as desired within a single domain to generate
custom advertisement(s).
DynaAd is a Microsoft ASP.NET Web Application running on
Microsoft Windows Server 2003 that uses a Microsoft SQL 2000
database and external user defined/configurable data resources.
Features
- Dynamic image generator engine
- Configurable external data access
- Pluggable business rules allow for custom needs
depending on required data
- Utilizes PageQuery technology
- Compatible with Free Text
Analysis technology
Benefits
- Easy to implement - the system can be deployed to
any number of web pages with a single line of standard
HTML code (image tag)
- Highly configurable - dynamic advertisement can
be created using text and images and can pull this
data from a wide variety of data sources
- High performance
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