Free Text Analysis Web Service

For further technical information, and password login access please e-mail enquiries@blln.net.

Free Text Analysis Web Service is a powerful URL query system that automatically catalogues the information presented in a web page into a structured, hierarchical view of 'visually important' ranked data. All existing page data is preserved along with a rich collection of meta data that allows you to further process, manipulate or extract specific information from the results.

Free Text Analysis can be used in a wide variety of situations when you need to know something about the content of a given URL - whether it be trying to automatically identify a particular product, or classifying a web page's data for content filtering systems.

Similar in purpose to the PageQuery Web Service, and often used in conjunction, the Free Text Analysis Web Service represents a more extensible and flexible way to collect and clasify data in a web page without having to use any pre-configured rules.

How Free Text Analysis can help your business:

• Research and Marketing companies - It is highly important for research and marketing companies to gather relevant and reliable data for their customers. The Free Text Analysis Web Service can ensure that the data collected will be highly pertinent resulting in much higher quality offerings to their customers.
  
  
• Advertising and Media companies - As the Free Text Analysis Web Service gathers highly pertinent data, these companies will be able to display highly relevant ads onto a web page based on what the internet user is viewing. This will result in an improved CPC (cost per click) revenue as there is a higher chance of ad clicks.
  
  
• Government and Internation Security Agencies - PageQuery Web Service can be utilized by national security agencies and companies to collect data via processing URL log files to identify internet surfing habits which can then be profiled against internal reference data sources.
  
  
• Content filtering providers - The Free Text Analysis Web Service can be easily and effectively used to help classify web sites and URLs for content filtering applications.
  
  
• Price comparison sites - This sector is currently very competitive with sites looking for a way to gain a competitive advantage over its competitors. The Free Text Analysis Web Service (along with the PageQuery Web Service and SurfAssist) can inform you of what your customers/members are viewing on a competitor's site. With this data your business can tailor offerings or promotional messages to attract your customers/members back to your sites. The web service also allows your business to personalize and customize offerings to your customers/members based on their viewing history.
  
  
• Online Retail sites - Free Text Analysis Web Service can be used to determine what your customers/members are viewing on competitive sites. With this data, your business can decide the best way to attract back your customers/members.

Technical Overview

The Free Text Analysis system processes the underlying HTML (Hyper Text Markup Language) of a web page to extract different types of information. This will include different mixes of the HTML itself, the 'visible' text as a web user would see it (inner HTML) and other Meta data available in most web pages. Various algorithms then categorise and order the content 'chunks' into a structured data set that contains additional meta data ready for further processing.

Free Text Analysis is a Microsoft VB.NET component that can output data in varying forms from flat text, XML and relational databases updates.

Compatible with PageQuery Web Service.