Brilliant Technologies Corporation

incorporating LTDnetwork Technology Group

INNOVATION • PARTNERSHIPS • SERVICES

Specializing in the development of innovative Technologies, Software, and Services for online e-tailers, advertising, media and marketing companies.


intelliChoice

intelliChoice is a fully customizable, event driven web browser add-in that automatically performs price comparisons when a matching product is found against your product data as a user surfs the Internet. Information can be displayed in either a slide out panel, a toolbar, or as pop-up 'bubble' from the Windows Task Bar.

intelliChoice is a great tool to boost your businesses revenue by increasing the visibility and accessibility of products and services available from your business. Product data, or any other information you wish to show, can be pushed to the client using intelliChoice, whether it be your members or clients. This application can also be a good medium for your business to constantly deliver promotional, highly targeted and relevent messages.



Figure 1 - intelliChoice displaying product prices relevant to what the user
is viewing on the internet.

intelliChoice can provide your business with exciting new ways to generate revenue! intelliChoice can greatly benefit businesses such as price comparison sites, online retail sites, and other e-commerce sites that sell products and services.

"In August alone, more than 21 million online consumers flocked to shopping comparison sites to research products, prices, and merchants,"

Source: Nielsen/NetRatings - October 2003

"Price is a dominant factor in consumers' preference of online retailers to purchase from."

Source: Channel Intelligence, Inc. - March 2003

Benefits to your business:

  • Returns customers / members back to your siteresulting in an increase in commission / referral revenue

  • An additional medium to communicate promotional messages to customers / members

  • Increased visibility and accessibility of your products and services

  • Provide new ways to generate revenue - premium, paid merchant listings




Figure 2 - intelliChoice can be tailored to the branding of a price comparison site
to deliver price comparisons and even targeted advertising to customers.



Figure 3 - Even with the panel closed customers will recieve
price alerts via the Windows Task Bar 'bubble' alert.

Technical Overview

intelliChoice is a high performance and robust Web Application that runs in our SurfAssist framework and utilizes our Page Query Web Service technology. intelliChoice performs real-time price comparisons on a range of different products over a range of different domains, consuming additional ASP.NET web services to query 3rd party/external XML data feeds on the products it discovers via the Page Query Web Service.

High levels of performance are achieved with the help of extensive caching and fast XML/XSLT transformations for page rendering.

intelliChoice is a Microsoft ASP.NET Web Application running on Microsoft Windows Server 2003 that uses a Microsoft SQL 2000 database and an XML file repository for data storage.

Supported Operating Systems: Windows 2000, Windows 98, Windows ME, Windows NT, Windows Server 2003, Windows XP.

Features

  • Pluggable business rules and application logic allow for custom needs depending on application events etc

  • External user defined/configurable data access support

  • Automatic product price comparisons while browsing

  • Product cache system

  • Independent browser/session state management

  • Manual product search

  • Live sites listing

  • Most popular products

  • Browsing history

  • Product promotions

  • Tell a friend Emailer

  • Help module

  • Panel can be closed - customers/members will still receive alerts via message bubble on taskbar (flexibility)

  • Utilizes SurfAssist

  • Utilizes PageQuery Web Service

  • Compatible with Free Text Analysis Web Service

Benefits

  • Easy to deploy - the system is deployed automatically via a web page

  • Functionality - Performs automatic and manual searches for product price comparisons and other related functions from one convenient window within a web browser

  • Automatic detection of failures - switches to alternate servers

  • High performance, scalability and reliability